you've got questions?
I've got answers!
So, you’re thinking of hiring a graphic designer - you’ve got an amazing idea, now you’re ready to look the part. While this can be a very exciting place to be, it can also be full of the unknown. Below I’ve compiled a list of common Q & A’s. And as always, if you ever need please reach out for more info!
Q: How much do you charge?
I have 3 different price structures; price per project, price per package and price per hour. Each project is unique, and as such will be charged accordingly. Project and package investment quotes are available upon request via consultation. My hourly rate is $75 CAD.
Q: Can a small company afford your prices?
I currently work out of my home, and as such I do not have many overhead costs. This allows me to offer a lower price point to my clients and keeps my services much more affordable than a brick and mortar or agency. I established my rates based on my years of experience, the quality of work delivered and how much it costs me in time and funds to create each project. Because of this, my work is much more affordable to small businesses and start-ups. But I always suggest my clients shop around so they get a good understanding of what is out there and how I differ from my competition.
Q: Do you offer printing?
Though I do not offer printing services at this time, I do have a business account with a company called Moo and I highly recommend them. Moo is a British printing press that partnered with a paper mill in upstate NY. They produce very high quality products and have amazing customer service. Having a business account allows me to offer my clients 20% off on all products year round. Pretty sweet, eh?
Q: I need a logo, but I'm not sure what I want...
This is a very common position for many new or existing business owners. It is key to understand if your uncertainty is because A) you're sure what direction you want your brand to go, but the design itself is a question, or B) you haven't yet identified your brand strategy and need that piece developed prior to your design is commissioned. If you are positioned in the latter, it is important for us to identify this early on as I only work with individuals who are sure of what they want their brand to say. That being said (pardon the pun), I work a network of talented folks who can first help you with this process and I'd be more than happy to set up a consult.
Q: How long will I wait before I see my first design?
This can depend on a few different factors including how many projects I have on the go and how quickly you can get back to me with signing off / approving work. Much of the time it takes to complete a project is eaten away with back and forth correspondence, so the faster you can reply, the more efficiently I can work.
Q: What software do you use for building websites?
I work with a program called Squarespace. They are an online website building platform much like Wordpress and Wix. How they differ is they are extremely user friendly as many of my clients prefer to manage their sites on their own after completion. They also offer beautifully crafted modern and minimal designs, all of which can be totally customized. Click HERE for more info.
Q: Is hosting included in my website package?
Hosting is a separate cost outside of your website package estimate. This is because your hosting is a re-occurring charge paid monthly or annually. This charge will not appear on your invoice with Clover & Crow, but is billed separately via credit card. See more information on full hosting investments HERE.
Q: How soon do I have to start paying for my hosting?
I am a Squarespace Circle Member which means I have a six-month trial period, giving me the freedom to build on a more suitable timeline (standard is two-weeks). Once the site is ready to launch, hosting will then be billed via credit card.
Q: Do you know how to code?
I have a basic knowledge of coding, and can edit and tweak most things. If there is ever a need, I collaborate with a few developers who will assist me in more complex work. For this, additional charges may apply.
Q: I may not want to manage my website myself, can I hire you for that?
Definitely! I offer 2 types of management services; per month or per edit. Per month management services are for clients who need several edits a month such as blog posts, updated copy, sales and product updates, etc. This would be billed after a pre-agreed amount of edits is determined and then paid via post-dated cheque or e-transfer. Per edit management would be for the client who needed far fewer edits, perhaps some copy updated every couple months. This would be billed at my hourly rate.
Q: I don't have a domain name yet, how do I get one?
Not a problem! I would suggest creating an account with GoDaddy and buying your domain as soon as you can so as to secure it before anyone else does.I always recommend GoDaddy as they are the easiest to work with when transferring DNS
settings (making your site live) and they also have great customer service. When purchasing your domain, I recommend buying both the .com and .ca. For example; if you own www.iheartdonuts.ca and someone else owns www.iheartdonuts.com, your clientelle may get confused who’s who. I can set up DNS redirect so when someone types in .com when they should have typed .ca they will still be directed to your site.
Q: You offer a ‘One Concept Approach’ for your logo designs, how does that work?
When it comes to a logo design, many designers deliver multiple concepts to their client in order to let them to pick their favorite one. The problem with this is as a designer, I am not only creating a logo for my client, but more importantly - I am creating a logo for my clients target market. When the designer delivers multiple concepts, inevitably the client will always pick their personal favorite. It does no good for a client and their business to love a logo that is not effective with their audience or doesn't meet their market goals.
To bridge this gap, a strong foundation is key and so I always start every project off with a full consultation. Clients are given a questionnaire and promoted to submit a Pinterest board so I can see what they’re naturally drawn to. Thorough market research is done to determine the clients target market, age range, trends and competitors. When working with the ‘One Concept Approach’, I am able to merge branding goals that fit the clients niche customer base as well as appeal to their own unique personality. This is a much more effective approach that offers a fully comprehensive service ensuring the greatest value for the clients business needs.
Q: What types of files should I choose for my final design?
Most clients choose an AI, PDF and PNG file. You can always choose more if needed. AI files are your “working” files which means all your text, paths and layers are still active. This is what you will submit to a designer for edits. You always, always want an AI file. A PDF is what you will most likely submit for print and a PNG has a transparent background which will be used online such as any social media platforms, websites or email signatures.
Q: What if I'm not satisfied with the final product?
This is very rare, but can happen on occasion. The processes I have in place to determine what your design goals and preferences are help me to create a product that you will love, and I always do my very best to make sure we’re on the same page. If for whatever reason something’s just not clicking, you do have the option to sever our contract and pay me for any work completed up to date. Please refer to our client contract for more information.
Q: Why do I have 14 days to pay my final invoice when most vendors provide 30-60 days?
As I am a small business and basically a one-woman-show, I only take on a certain amount of clients per month and as such, I rely on my clients paying their invoices promptly. I do apologize if this causes any inconvenience.
Q: Do you accept credit cards?
My preferred method of payment is E-transfer and on occasion cheques. Charging via credit card requires I pay transaction fees and to keep my rates more affordable, I do not inflate my prices to account for this. That being said, if paying via credit card is an absolute must, I accept payment via PayPal, but note there will be an additional transaction fee included in your invoice. All sales within Canada will be an additional 2.9%, within the US will be 3.7% and all international transactions outside the US and Canada will be 3.9%. Please note that all sales are in CAD.
Q: How do you deliver the final files?
Once the final invoice is paid, your files will be delivered via email or Dropbox link. Your shared Dropbox folder will be available for 30 days so make sure to store your files in a safe place!