Pre-made brand package design.




Ollie & Amy is a baby / children’s brand related pre-made brand package that was inspired by soft, muted tones and trendy photography. Organic and eye-catching typography combined with modern and playful illustrations results in a stylish brand that is trendy and fun with a touch of whimsy.


The customers who will be attracted to this design fall into the following categories:

  • 25-55 years old.

  • Average income of $25K and up.

  • 70/30 split female/male demographic.

  • New mums who are stylish, modern, live mindful and intentional lives and are fashion forward. They are willing to invest in quality over quantity and find value in supporting local businesses.


This design was created with a specific industry in mind and contains certain elements that will work in precise situations. Balance in design is everything so in order to keep the integrity of this brand intact, the following recommendations should be considered:

  • This design is ideal for any baby or child related business that operates from home and sells their wares in markets or online.

  • Your business name should be 2 words, with no more than 4-7 characters per word (ideally the first word is slightly longer than the second for stacking purposes in both the secondary logo and the mark).

  • A single tag line will work well for this brand for both the primary and secondary logo.

  • If you have a small online store, this brand package would still work as additional collateral is minimal.

Not sure if this brand will work for you? Message us and we’ll help guide you in choosing this package for your business!


Final deliverables for this brand will be as follows:

  • Primary Logo

  • Secondary Logo

  • 2 Brand Marks

  • Color Palette

  • Favicon (Icon that you see in your browser)

  • Limited Font System (the primary and secondary fonts are free and included in this package, the tertiary font will need to be purchased and licensed separately)

  • Business Card

  • Brand Guide

  • Print + Web Files


If you are in the process of choosing a business name, you could consider using the one used for this package! As of June 2019, the following URL’s are available for sale on GoDaddy.com:

  • www.ollieandamy.com

  • www.ollieandamy.ca

  • www.shopollieandamy.com

  • www.shopollieandamy.ca

Additionally, the handle @shopollieandamy is currently available on Instagram.


Interested in purchasing this design? Let’s chat!

Fill out the contact form below by clicking the button below and we’ll get back to you within 24 hours to follow up and get the process started.

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