Petite Emme Sleep Consulting


Brand Identity
Print Collateral
Art Direction


Petite Emme is a sleep consulting business for babies and toddlers located in Ottawa, Ontario. After experiencing the struggles Allison encountered with her own daughters difficulty with sleep as a baby, she decided to leave her career and obtain certification with the renowned sleep consultant Dana Obleman. She then started her own business helping new families teach their babies, toddlers and children the tools they need for independent sleep.

During concept development, it was key to convey a sense of playfulness without coming across too “childish” and maintain a professional aesthetic. The floral illustrations in the moon icon give character, establishing a sense of whimsy that is also gender neutral. The end result is a modern brand that is high-end as well as approachable. We designed Petite Emme's brand identity, various print and web collateral as well as coached on the business name and website layout / design. All the photography you see below were taken by Myriam Farah.


Let’s design something amazing together!