Pre-made brand package design.
Slip Stitch is a craft industry related pre-made brand package that was inspired by neutral tones and stunning photography. Modern and clean typography combined with refined and chic illustrations results in a bespoke brand that is beautiful, stylish and fun with a touch of whimsy.
The customers who will be attracted to this design fall into the following categories:
25-55 years old.
Average income of $30K and up.
80/20 split female/male demographic.
People who are stylish, modern, live mindful and intentional lives and are fashion forward. They are willing to invest in quality over quantity and find value in supporting local businesses.
IDEAL BRAND PLACEMENT
This design was created with a specific industry in mind and contains certain elements that will work in precise situations. Balance in design is everything so in order to keep the integrity of this brand intact, the following recommendations should be considered:
This design is ideal for a knit or crochet business that operates from home and sells their wares in markets.
Your business name should be 2 words, with no more than 4-7 characters per word (ideally the first word is shorter than the second for stacking purposes).
2 tag lines will work well for this brand as the mark has a stacked design with a second tag line.
If you have a small online store, this brand package would still work as additional collateral is minimal.
Not ideal for e-commerce clothing brands as there is a considerable amount of strategy and printed material required for those types of businesses. If you are a clothing company in need of branding, we highly recommend our full service Brand Package.
Please note: the font for the primary and secondary logo has been additionally customized. Because of that, we will need to assess if your business name will work with the intended aesthetic of this design.
WHAT YOU RECEIVE
Final deliverables for this brand will be as follows:
2 Brand Marks
Favicon (Icon that you see in your browser)
Limited Font System (the secondary and tertiary fonts are free and included in this package, the primary font will need to be purchased and licensed separately)
Print + Web Files