YOLK & OLIVE
Pre-made brand package design.
Yolk & Olive is a food industry related pre-made brand package that was inspired by muted tones and beautiful photography. Clean, minimal and modern typography combined with sophisticated and elegant illustrations results in a bespoke brand that is not only eye-catching, but fun, stylish and one of a kind.
The customers who will be attracted to this design fall into the following categories:
25-55 years old.
Average income of $30K and up.
50/50 split male/female demographic with a slight tilt to female.
People who are ambitious, foodies, live mindful and intentional lives and are health conscious. They are willing to invest in quality over quantity and find value in supporting local businesses.
IDEAL BRAND PLACEMENT
This design was created with a specific industry in mind and contains certain elements that will work in precise situations. Balance in design is everything so in order to keep the integrity of this brand intact, the following recommendations should be considered:
This design is ideal for a food truck, food blogger or catering company.
Your business name should be 2 words, with no more than 4-5 characters per word.
Ideally the second word should start with a C, D, G, O or Q as the ampersand in the secondary logo overlays in a specific way.
2 tag lines will work well for this brand as the primary logo is formatted in a stacked, box like layout.
Not ideal for restaurants as there is a considerable amount of strategy and printed material required for those types of businesses. If you are a restaurant in need of branding, we highly recommend our full service Brand Package.
WHAT YOU RECEIVE
Final deliverables for this brand will be as follows:
2 Brand Marks
Favicon (Icon that you see in your browser)
Limited Font System (only the secondary font is free and included in this package, the primary and tertiary fonts will need to be purchased and licensed separately)
Print + Web Files